Before understanding what account reinstatement means, let us first comprehend what account suspension is. The latter occurs when the selling privileges of an Amazon seller are removed if Amazon has grounds to believe that the seller has violated its policies. Reinstatement of a suspended account is the process to get the seller’s account back up and running. Account suspensions can be classified mainly into two categories, as described below: 

• Listing suspension – occurs when a certain product listing gets suspended for a particular reason (more on the list of reasons later)
• Account suspension – occurs when the entire seller account has been blocked or suspended, resulting in a loss of sellers’ rights on Amazon’s platform. That means the seller will not be allowed to sell anything during this suspension period until the problem has been addressed, and the account has been reinstated. 

The major drawback of an account suspension is that all the costs associated with the seller’s products, such as supplier fees, storage costs, employee salaries, etc. will continue to drain your capital resources until the issue is resolved.